Atlas specialises in delivering solutions that empower individuals, teams and organisations to build sustainable and authentic leadership capability.
“ Bryan is highly knowledgeable and fully capitalises upon his expertise in the art of sales psychology. I highly recommend Bryan's workshops and consulting services to anyone looking to grow their business.”
Business Link is a free business advice and support service, available online and through local advisers.
business owners to interact, share knowledge and learn from
each others' business experiences. All business sectors are
welcome to encourage collaborative working and development of
" Bryan McCrae, the Sales Psychologist from Cognitive Sales ran recently ran a presentation and workshop for Business Link Hampshire and Isle of Wight on 'How to Maximise your Sales'.
The material was pitched at just the right level for the audience, the delivery was perfect with lots of interactivity with the audience and everybody took away some specific action points to improve their sales.
The feedback from the attendees showed that more than 95% rated the presentation as excellent - a fantastic achievement and we are all looking forward to the next event that Bryan runs for us."
This client case study gives a client perspective on a recent
Sales and Marketing Health Check that they
had performed to help them fast track sales growth.
What results have you achieved ?
We have already won more business as a direct result of a new advertising campaign recommended in the Action Plan
on a very cost effective basis.
We’re a lot more confident and motivated because we can see patterns starting to emerge. We know what
our win rate is today, so we can be more confident in planning
ahead because we can tell what’s going to happen based
on the current number of prospects coming through.
What Return on Investment have you achieved ?
I can definitely say that this is a high value service.
I have no hesitation in saying that the Cognitive Sales Consulting
Health Check was worthwhile.
Our sales are higher and our marketing
spend is reduced as a direct result. In just three months we
recouped the investment and estimate that we will see a return
on investment of at least 300% in the first year alone.
you for a great workshop on Negotiation. You are able to explain
issues in a very clear and pragmatic way, ways that you can
get out there and save yourself money. An excellent
insight into how to get a better deal for you
and your business.
Fineman, Director Concentia Consulting
consulting delivers Learning and Development
Solutions, Management Consultancy and Coaching expertise to
many organisations, companies and people.
true giver and a real professional - I saw him in action this
week running a really interactive workshop on negotiation. If
you've got a sales team that needs to sell or a staff that need
motivation, I couldn't recommend a nicer fellow"
Director shere Solutions
solutions empower businesses to take full advantage of new technology.
We de-mystify the jargon and make things happen for our clients.
Our solutions enable you to work smarter.
"We had a serious
challenge on our hands - to move from a fully government funded
organisation to one which our members were happy to pay for.
Cognitive Sales Consulting helped us tremendously in that
transition by working with us to quickly define a Sales and
Marketing strategy, design and execute a rapid customer survey,
help define the services to be offered and
develop promotional material such as case studies to help
launch the new services.
I am certain that we will see a significantly more
successful campaign and a higher level of member subscriptions
as direct a result of Cognitive Sales Consulting's expert input
and are very happy that this was a great investment for us.
- Manager Wired Berkshire.
Wired Berkshire is the premier network for sourcing suppliers
of new media and information communication technology services
It aims to support
these suppliers and enable them to gain more business by facilitating
interworking, bringing organisations together to collaborate,
share services and best practice and collectively bear the cost
of learning and business development. Wired Berkshire Cluster
members bring local economic growth by stimulating e-enabled
services in all businesses.
a guest speaker appearance on the marketing module of the A
level Business Studies course, Anja Harwood, Senior Tutor remarked;
you so much for taking the time to come to the college and present
to our students. It was very much appreciated. It was a valuable
learning experience for the students and clearly demonstrated
the importance of understanding your target market segment.
post presentation feedback the students had clearly grasped
the material. It was exactly what I had hoped for."
Sales Consulting were very effective in helping us uncover and
then develop some specific areas for improvement to help us
increase sales more quickly. I would have no hesitation in recommending
them to anyone who wants see a step change increase in sales.“
David Morris, Managing
Director, Comtrol Europe
Comtrol Europe is
a leading supplier of specialist communications solutions which
are used across many applications and industries. In 2003 Managing
Director David Morris, initiated a review of sales operations
which commenced with a Sales Health-check conducted by Cognitive
Sales Consulting . This analysis all key sales activities and
identified several areas where improvements could be made. A
series of interactive workshops and coaching sessions were conducted
to develop them, including a strategic shift from a product
to a solution sales approach, as well as more effective approaches
to generating new business and negotiation strategies for larger
deals. Comtrol is now a regular client with periodic checkpoints
to ensure that everything stays on track.
Consulting helped us analyse our current situation and then
provided valuable, effective, high quality training and coaching
to help us understand the new area of the market that we are
targeting, as well as mapping out the steps that we now need
to take to implement the plan successfully."
Rod Taylor is the European Client Services Manager for Aquitec,
a leading Supply Chain Management software company.The critical
issue for Aquitec was that they had started development of a
significant new product capability due to a customer request
but this took them into a new sector of the software market
where they had little prior experience, presenting them with
They needed to very quickly gain an understanding of this new
market sector, determine the business opportunity and put together
a development and marketing strategy to leverage it into increased
sales whilst minimising costs and risk.
Cognitive Sales Consulting
ran a workshop which educated and coached the management team
through a review of the new market, mapping out the options
to be considered before reaching a decision on the way forward,
resulting in a clear development and marketing plan.
Rod commented that
"we have been provided with some very knowledgeable training
and coaching that will help us drive the company forward much
more effectively in this market"
Very few people in sales can demonstrate a consistently successful
track record and fewer still one that spans across many vertical
industries, whilst selling both products and services.
is one of these rare people and this is a direct result of his
ability to quickly analyse both the business and sales dynamics
of a situation, focus on the critical factors, then formulate
and professionally drive a plan to achieve the desired results.
I would also add that his proposal writing skills are exemplary.
TIBCO he demonstrated this with significant business generated
in finance, manufacturing, travel and Government, which was
particularly impressive as all of these were new verticals for
When combined with his extensive Sales Management experience
in building and developing sales teams, this equips Bryan with
a unique blend of skills which can be quickly deployed to great
effect in any sales organisation to help it rapidly maximise
We work with businesses in Hampshire, Berkshire, Surrey, Oxfordshire and London, including Basingstoke, Reading, Newbury, Guildford, Alton, Farnham,Bracknell, Camberley,Banbury, Oxford, Portsmouth, Southampton, Woking, Swindon