Why do I need it ?
Whether you are looking to generate awareness of your latest company developments or build your credibility as an expert in your chosen field, the team have established relationships with journalists and editors in both the business and consumer media and can help you to generate valuable publicity for your brand.
PR can lead to increased credibility with both the media and your target customers, and will improve referrals, sales leads, search engine ranking and number of advocates you will gain for your business, all driving your business forwards more rapidly.
What are my options ?
You have three packages designed specifically for small businesses, each offering a different level of PR support and intensity, depending on your budget and objectives for the programme.
LEVEL 1: Suitable for small businesses with little or no previous PR experience and would like to make some initial noise without working on an intensive programme.
1 press release per month written and distributed to a tailored list of targets.
Creation of 12 month forward feature schedule in your market to identify the best article targets.
A minimum of 1 feature article per quarter, written and offered to your target publications.
Creation of media information pack to make it easy for the media to work with you.
Expert Listing on journalist portal to encourage the media to get in touch for your expert opinion.
We still provide forward planning information for twelve months of all available features coming up. You can then choose which four you would like to be put forward for the most. You can choose of course opt to be put forward for additional features if you like for a small additional charge per feature.
LEVEL 2: Suitable for small and medium businesses who want to appear more regularly in their selected media, respond to topical issues regularly and monitor the effectiveness of the campaign.
As well as the services above, you receive:
“Quick Response” media service – quick turnaround of press releases on topical issues, usually within 24 hours.
Access to up to the minute journalist enquiries from top five journalist request sources.
Full press office function – responding and managing all press enquiries on behalf of the client
Online PR Booster – adding select articles to article directories, social bookmarking of press releases, enhanced press release distribution
Dedicated online project management service – clients can keep up to date with current progress, opportunities, deadlines and up to the minute media coverage
Full Press Cuttings Service
LEVEL 3: Suitable for small and medium enterprises who wish to embark on an aggressive and strategic campaign designed to raise awareness and position key spokespeople as experts in their field.
In addition to services above you receive:
Development of comprehensive twelve month PR strategy
Management of multiple campaigns threads
Additional writing projects such as ghost writing for blogs, producing copy for newsletters, websites and marketing materials
Speaker placement and management
Event/Exhibition organisation/co-ordination and management
Dedicated Account team
Full programme analysis, evaluation and reporting
PR representation at key events (fair usage policy applies)
Why does this PR programme work ?
Editors and journalists are always on the look-out for good content for their publications and actively welcome contributions from industry experts. We utilise our existing contacts, smart technology and detailed knowledge of relevant media to actively represent you and sell you into these outlets as a valued and trusted contributor.
Call us on 07739 465219 or contact us now to explore how we could raise your profile.